Creativity is usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality of being artful. It’s about how we make and weave meaning and richness into our days. Being creative means possessing curiosity, the ability to observe keenly, and a passion for innovation to move about in space and time in new ways. It means trying something different, which requires us to take the leap to trust our intuition so we can play in the unknown.

Creativity is also a luxury. But luxury in terms of passion, time, and freedom of mind. A luxury design product is defined by the passion, time and creativity put into it.

When creativity, luxury and passion come together an indescribable dopamine explosion occurs in the same way we can be moved by a work of  art.